Showing posts with label SMO. Show all posts
Showing posts with label SMO. Show all posts

Monday 8 February 2021

20 Types of Digital Marketing that Works



Digital marketing has been a key element in the overall marketing strategy of businesses. Marketers usually combine numerous strategies in campaigns, especially since new and improved digital marketing developments are emerging.

These digital marketing strategies include various methods and tools for targeting online users, getting leads and increasing conversions.

Using various channels of digital marketing will help you create a well-rounded plan that will achieve the best results.

20 Effective Digital Marketing Tools


1. SEM


SEM or Search Engine Marketing covers both paid and free methods of search engine traffic to your website. It includes both PPC (Pay-per-Click) and SEO (Search Engine Optimization), also used side-by-side for keyword traffic.

Keywords are a cornerstone of digital marketing. Without keywords, campaigns would not even take off. So, you need to identify the keywords your target market uses to search on the internet for the products, services or solutions they need. Google Keyword Planner is a fast way to start with keywords.

2. Pay-Per-Click


Pay-per-click (PPC) works like paid advertisements, where you pay for certain keywords. You can see PPC ads at the top and sides of a search page or on YouTube videos and apps. With PPC ads, you pay for results only. In a traditional PPC model like a Google AdWords advertisement, for instance, you only pay if anyone clicks on your ad and lands on your webpage.

3. SEO


SEO or Search Engine Optimization involves multiple strategies for increasing the visibility of a website. The more prominent your pages are in the search results, the more likely you will draw attention and capture your market.

Content is a waste if it can't be found. Since SEO helps you to rank in top search engine places, your target audience can find your website constantly looking for keywords used in your SEO campaigns.

Approximately 91.5% of web traffic is shared by Google's first-page sites. Google's first organic search alone gets 32.5% of traffic. Therefore, SEO is a must for any digital marketing campaign.

4. Content Marketing


The core of every digital marketing strategy is good content. No matter the strategy, platform, and target audience, you need compelling and relevant content.

Content Marketing works to convert mere viewers into customers, enhancing online sales, gaining customer interest and creating brand recognition. It also helps to increase followers on social media and enhances more visibility of many product pages.

If your content is good, then your SEO ranking and conversion rate would successfully show it.

5. Email Marketing


Email remains one of the most successful marketing strategies. It can be integrated with a content management campaign, delivering user satisfaction, and turning an audience into consumers over time.

According to the American Association of Advertising Agencies (4As), email marketers must know how to construct persuasive campaigns. Email marketing tools can deliver several different predictive metrics, and boost both open rate and conversion rate.

The Open rate is the proportion of recipients that opened the email, while the conversion rate is the number of recipients who opened the email and clicked a connection in the email.

There are a lot of email marketing tools that fit well with WordPress. These WordPress email marketing plugins allow you to do email marketing campaigns efficiently, get leads, and increase conversions.

6. Social Media Marketing


Social Media Marketing (SMM) is a method that uses social media to promote a brand, product, or content. It can be done organically, through paid ads, or both simultaneously.

Use social media sites where your target audience is at. For instance, if your demographic are those between the ages of 25 and 29, Pew Research notes that Instagram is the best platform to focus on.

Some of the best advantages of SMM include providing validation of your online presence to your audiences when they share your content. You may also use your social networks to interact directly with your audience.

7. Advocacy Marketing


Advocacy marketing, or word of mouth referral marketing, is a social media marketing strategy that more and more marketers are prioritizing. It involves getting customers who are now loyal followers of the brand to talk about your brand and products.

Having existing customers publicly supporting and promoting your brand is a plus since 80% of shoppers do online research before purchasing.

In fact, 83% of shoppers trusted referrals from family and friends or recommendations from fellow customers. Word of mouth referral marketing may be free, but that path to get there is a combination of different techniques to bring meaningful customer experiences.

8. Influencer Marketing


Digital influencers are experts in specific niches followed by a large number of audiences. Digital influencers may create brand-specific content and use their influence as a platform to promote brands, whether paid or unpaid.

More and more brands use influencer marketing in their campaigns because they are getting more engagements and conversions. Even with some risks, influencer marketing proves very successful in bringing the brand to people more intimately via influencers that are closer, and usually more trusted, by audiences.

9. Affiliate Marketing


Both influencer and affiliate marketing is utilizing a position of authority or credibility that influencers or industry experts have, to market a product or service to their followers.

Affiliate marketing allows you to tap into target markets in more specific niches through brands that are already doing well in them. This way, you cover as much ground in the market as possible. At the same time, your affiliates will also get to tap your followers and supporters. It is a win-win marketing strategy, if done correctly.

These collaborations can involve giving away unique discount codes, sponsored blog posts or prize draws for the influencer’s audience, to build some buzz around the brand.

10. Video Marketing


Video Marketing promotes a brand or offers products through the use of video. Sites like YouTube, Facebook, Twitter are perfect for video marketing. Video marketing builds trust and credibility and encourages people to share your content.

According to Think With Google's blog, 2 billion people are looking for something on YouTube every month. People search for entertainment, news, instructional or educational videos, research material and the like. It's a perfect opportunity to catch new customers.

11. Audio Marketing


In the mobile era, audio marketing deserves some attention from marketers. Even if they don't have the same dynamic of videos, formats like podcasts are increasingly becoming in-demand as people can consume this content on-the-go.

Podcasts are a real phenomenon that take the audience of radio, in particular. You can target topics for your podcasts that your target audience is looking for.  When you insert products or services contextually, podcasts turn into audio marketing that can be a huge sales opportunity.

12. Mobile Marketing


Mobile Marketing reaches people via SMS, social media, websites, emails and mobile apps.  Marketers may tailor special deals based on location, gender, age, and the like.

Recent research has shown that more than 3.8 billion people use social media in the world. Around 20% of U.S. customers spend five hours a day on their mobile. Users often invest much more time on apps than on web browsers.

Mobile marketing is also an effective means of capturing consumers.

13. Radio Advertising


In addition to the use of conventional radio waves, radio has also become digital. Radio advertisements are a perfect way for your brand to be heard. Using radio ads is a two-pronged approach to achieving as much as possible of your target market, especially when part of your target market is not always available online or do not have 24/7 digital access.

Even leads from traditional radio ads can go to your web site to find out more about the product they heard. It is also possible to advertise through Spotify and other radio applications. The advertisements you hear can be tailored based on the demographics of your target market.

14. Television Advertising


Like radio, TV is now digital. There are tons of choices for those who want to advertise on TV without paying costly ad slots.

Marketers navigate this marketing platform by integrating customer personal data with modern delivery methods such as addressable commercials. Cross-channel campaigns are also effective because whatever ads customers see on TV can be echoed on their digital devices.

TV ads can now be targeted through on-demand TV and streaming apps as well.

15. Viral Marketing


Viral videos can be optimized for digital marketing. The idea of viral marketing is to create something shareworthy. You create a piece of content that is so compelling that people will want to share it.

Viral content can be funny, controversial, about the latest trend, or can be topical. Brands use TikTok for brand positioning and marketing, strengthening their online presence engagements.

16. Instant Message Marketing


There are over 1.6 billion people using WhatsApp in 2019, demonstrating the influence and reach of instant messaging.

Besides WhatsApp, almost all social media platforms have their direct messages. When your clients need support, they can get in touch with these channels to get quick answers.

This quick response boosts your credibility and consumer satisfaction, leading to more conversions.

17. Virtual Reality Marketing


Virtual Reality (VR) can capture audiences and set your brand apart from the others in the same market segment. VR can give your audience an immersive experience with your brand, making brand engagements memorable.

It also enables you to tap into unique advertisers that may be looking for something new and innovative.

18. Conversational Marketing


Conversational marketing is the ability to have one-on-one personal conversations across multiple channels. It is more than just live chat, extending to phone calls, texts, Facebook Messenger, email, Slack, and more.

Identify which channels your audience is on and use conversational marketing tools, such as a unified inbox, to streamline your efforts.

19. Acquisition Marketing


Acquisition marketing combines different marketing tools and techniques with a specific focus on how to turn marketing efforts into revenue.

Strategies may include offering freemium products, launching education hubs, tightening the copywriting on the site, conversion rate optimization, and lead optimization.

20. Marketing Analysis


Digital marketing is highly trackable and measurable. Analytics helps advertisers to monitor consumer activity in high detail, like  how many times they click on a link, dwell time, CTR (Click-through rate), open rate for emails, and more.

But the huge amount of information can be intimidating, so marketers need to be skilled in interpreting data and optimizing it towards the marketing campaign.

Understanding all this data and using it to make strategic decisions is an important part of the work of a digital marketer, separating them from their traditional marketers.

Conclusion: Digital Marketing Skills Are Also Crucial


Digital marketing strategies are only as good as the digital marketers that use them. These strategies are merely tools, but skilled digital marketers can put them to work.

Digital marketers support the wider marketing team and the strategic goals of the whole company. They are also a voice for the customer and how they want to interact with a brand, strategically using channels to maximize investments, drive traffic, and conversions.

Many employers are requiring experience in Google Analytics, Google Ads, Facebook Ads, CRM tools, and more. Digital marketers also need to be knowledgeable in tools such as Adobe Creative Suites, have a working knowledge of SEO, and master keyword research.

So, make sure you also get the right people in your team who can maximize these tools with their unique efforts to bring your brand to the next level of digital marketing.

AUTHOR BIO


MAYLEEN MEÑEZ

Mayleen Meñez used to work in media before finding her true passion in NGO work, travelling thePhilippines and Asia doing so. She homeschools 3 kids and loves reinventing Filipino dishes. She is a resident SEO writer for Softvire Australia and Softvire New Zealand.

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Wednesday 14 February 2018

Why Should You Invest in SEO?

We were all once idealistic, launching new websites with fresh contents, graphics, and animations and we thought, this is it! We would get traffic, people will flock our sites and discover our brands and we will get the conversion we dream about.

So we popped-out the site and wait for that website visitor counter to run but to our dismay, it got stuck. Well, there were at least few visits – from you and some of your friends who you asked to check your website out. But that’s it. And we got our taste of reality check.

We all wanted to see the website we worked hard for with our blood, sweat, and tears to be on the first page of Google or Yahoo or even Bing. It is a known fact that majority of people don’t click past the first page of search results, so it has to be there. But it is not easy to show up in search engine results pages, especially on the first!
So if it’s that hard, then why do the other websites show up? How do they do it? The difference between our websites and theirs is a three letter acronym that you probably heard before but didn’t really think is important, and that is – SEO or Search Engine Optimization.

What is SEO? Search Engine Optimization or SEO is a marketing strategy to improve search engine rankings. It is making sure that a website can be found in search engines for words and phrases relevant to what the site is offering. Whenever someone searches on search engines, that someone would get links to pages that Google, Yahoo or other search engines consider relevant and authoritative. Authority is about having number and quality of links from other web pages. In simple terms, your web pages have the potential to rank if other web pages link to them. 

Years ago it is easier to rank up on search engine sites with just putting up keywords on your website but not these days.

I would try to channel a great American philosopher named DJ Khaled and remind you that the major key to success here is CONTENT. Content is King. But not just simple content. Studies say that websites that have content about everything won’t do well. So what does this mean? This means business owners should decide on what kind of content to put out there and focus on it. Find a niche and produce thoroughly written articles and entries about that certain topic.

Also Read
Top Updated SEO Do's And Don'ts To Try Out In 2017-18
Utilizing the SEO Reseller Programs and Strategies the Best Possible Way
Everything you need to know about Private Label SEO

For example, if you are a start-up coffee shop owner in Boston, you have to create a better buying experience for customers not just on your store but also online. Boston is a place where innovations and preservations collide. Boston is a culturally rich city, combining great architectural and historical places with old and new influences for thriving small coffee shops.With more than 50 plus colleges and universities in Boston, the city of Boston is full of students who would surely need a coffee break to make it through a gruesome day. Coffee shops in Boston can be described just like the city of Boston itself, eccentric and having a mix of personalities. These personalities should also be present for your brand digitally. Your website should be the digital extension of your physical store. One search on the internet should lure people in Boston to choose your coffee from hundreds of coffee shop spread cross Boston. But selling hot delicious coffee online doesn’t really sound right in business owner’s minds. It’s doesn’t make sense, at first. And they can never be more wrong. Websites that show up on search engine sites provides phenomenal information in the form of in-depth and carefully curated blog posts. It doesn’t stop with written words, as they put up videos illustrating how well-crafted their coffee and providing a customer experience even before clients walk-in the coffee shop. It wouldn’t also hurt to put information like your business’s location, hours of operation and menu. 

Improving SEO of your website today should start by first identifying the content you want to put out there and look at the current content you have on your site. It is important to remember that this won’t be an overnight process. It can be time-consuming and to be honest a lot more confusing for people who are new to content marketing.

And that’s where an SEO Agency would come in.

It helps to engage someone outside of your company, like an SEO Agency to acquire a better perspective on the status of your content. An SEO Agency can assist you to set some SEO goals. All SEO Agency know how vital it is to be visible to your target market. SEO Agency would stop you from scratching your head on figuring out why your website is still stuck in the deep dark corners of the inter-web. A website with no visitors will most certainly won’t win you sales.

Most SEO Agency or any other place would promise to fulfill your intent to drive organic traffic, entice quality visitors, and guarantee consistent growth. 

SEO Agency offers services like Audit, Keyword Research, On-Page SEO and Link Building. An Agency will audit your website and see what to be fixed. Acquiring linking opportunities that are relevant and related to your industry is also on an Agency’s to do list. Agency has expert managers that would work dedicatedly for your business’s success. An SEO Agency whether in Boston or any city in America would also set up campaign dashboard for you to track your site performance.

Compare to any digital marketing services, SEO has one of the highest success rates. It is an investment, especially if you are hiring an SEO Agency, but relative cost of the initial investment, is minimal in comparison to the potential revenue SEO can bring. 

Discover the value of Search Engine Optimization and jump on the bandwagon today!

About the Author

Michelle Phipps is an SEO Services provider and the co-founder of digital marketing company Business Buddy Inc., who have a well-known name, when it comes to providing web design, SEO, Social media, logo, Graphic, printing and promotional services.

Wednesday 24 October 2012

An Effective SMO/SMM

Social Media Optimisation (SMO)

Social media optimisation (SMO) refers to the utilization of variety of social media shops and communities to come up with subject matter to extend the attention of a product, complete or event. styles of social media concerned embody RSS feeds, social news and bookmarking sites, moreover as social networking sites, like Twitter, and video and blogging sites. SMO is comparable to look engine optimisation therein the goal is to come up with traffic and awareness for an internet site. In general, social media optimisation refers to optimizing an internet site and its content in terms of sharing across social media and networking sites

Social Engine Optimization

Social Engine Optimization (SEO) is the phenomena to enhance the visibility of any website on search engine is know as Social Engine Optimization. SEO have two types


  • On Page SEO
  • Off Page SEO
On Page SEO is an important part of SEO, in which we enhance the quality of website website, checking "Is our website complete the web master guidelines or not, Is our title, description, keywords are good and represent our website on good way or not. 

Off Page SEO is also important part, In off page seo we create quality back-links for website to increased the reference of our site. Its a also a good way to increased the traffic of our website.